Aye Chan Myat Phyoe — Brand & Trade Marketing Strategist

01 — About

Eight years turning consumer insight into brands people actually choose — across two regions and two very different categories.

I'm a brand and trade marketing specialist with 8+ years leading premium FMCG brands across Southeast Asia — global icons like Heineken, Tiger, Chivas Regal, Absolut and Martell, plus market leaders Grand Royal and Jasper — and, since 2025, brand communications for higher education in the Middle East at MAHE Dubai.

My work sits where strategy meets execution: building the P&L case for a new premium SKU, then standing on the floor at 2am making sure the activation lands. I've launched products, rebuilt packaging, pivoted media strategy overnight when a platform stopped working, repositioned a university, and delivered campaigns that reached 30 million people.

Quick to adapt, quick to learn, and happiest energising a cross-functional team in a fast-moving, multicultural market.

Brand StrategyTrade Marketing Go-to-MarketNew Product Development P&L ModellingIntegrated Campaigns PR & Earned MediaBrand Communications Channel DevelopmentEvent & Experiential KOL & InfluencerAgency Management

02 — Impact & Results

Numbers that came
out of the work.

Every figure below is tied to a campaign I owned end to end — from brief and budget to the final post-campaign read.

0Total reachTiger Street Football national campaign

0Live attendeesStreet Football Final Night, Rio Ferdinand

0Sample redemptionMyanmar's first digital sampling pilot

0Sales conversionTiger Street Football activation

0Organic reachTikTok channel launch, first 3 months

0New followersGrand Royal SR TikTok, 3 months

0Press piecesNEXORA AI Lab launch — zero paid promotion

0Media outletsOrganically attracted to the press event

0Volume growthSherry Cask 350ml & 175ml, Q1

0Schools repositioned"School is Memory", MAHE Dubai

Tiger Street Football 30M+ reach

Grand Royal SR — TikTok 10M reach

Chivas × Manchester United 3.5M impr.

Chivas World Cup "Raise the Game" 1.8M impr.

"Make Every Moment Special" 1.2M impr.

Jasper Music Platform 500K impr.

Chivas × LISA #IRiseWeRise 250K impr.

03 — Brand Work

Thirteen campaigns,
owned end to end.

Product launches, packaging revamps, global partnerships, national activations and a full university repositioning. Tap any card for the full story, the role I played and the results.

04 — Thought Leadership

What the work
taught me.

Perspectives on brand building across FMCG and higher education, in fast-moving and volatile markets — drawn from campaigns that worked, and a few that taught me more.

05 — Interactive & Technical

How I think,
made playable.

The career, the toolkit and the planning logic behind the campaigns — explore it rather than read it.

Career Timeline

Eight years, five roles, two regions.

Campaign Planning Simulator

Move the sliders — see how budget and channel mix shape the outcome.

Campaign budget 50M MMK

Digital & social share 55%

KOL / influencer weight 30%

On-ground activation weight 25%

—Est. reach

—Est. eng. rate

—Est. trial uplift

Illustrative planning model built from my own post-campaign benchmarks in the Myanmar market (2018–2025). Directional only — not a forecast.

Capability Matrix

Self-assessed, evidenced by the work above.

Typical Channel Mix

How I've split investment across a full-funnel campaign.

06 — Contact

Let's build something
worth remembering.

Open to brand management, trade marketing, brand communications and regional roles across the UAE and Southeast Asia.

Email me Download portfolio LinkedIn

Emailayechanmyatphyoe1996@gmail.com Phone+971 55 573 9755

Based inBuilding 58, 33C Street, Deira, Dubai, UAE

Numbers that cameout of the work.

Thirteen campaigns,owned end to end.

What the worktaught me.

How I think,made playable.